5 Markers of A Good (City) Brand

People choose to live in cities and neighborhoods for many reasons. Why do people choose Denver, Little Rock, or Flagstaff? Why not your city? What does it take for a community “live” its brand to create a sense of place for residents?


People care about their home and how people talk about their neighborhood. When a city creates a strong brand, it’s beyond a logo, it’s community pride and roots. So what makes up a good city brand?

5 Markers of a Good City Brand:

- Consistent
- Authentic
- Sustainable
- Unique
- Meaningful

“Community organizing is all about building grassroots support. It's about identifying the people around you with whom you can create a common, passionate cause. And it's about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.”

-Tom Peters

At Slate, we start the branding process with these five markers in mind. When we research, engage, and design, we do it with the thought in mind, "how will people talk to their friends about this?" Who you welcome into your home is based on trust, and at Slate, we build the trust of your city. 

Curious how? We'd love to share. Call us at 970.797.2015.