STRATEGIC MARKETING
TOWN OF AVON, CO

 
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You know that feeling of getting all dressed up, but having no where to go?

The Town of Avon recently introduced a new logo to their community, but was missing a marketing plan to build their brand, boost community engagement, and promote town services. With the help of Slate, Avon was able to confidently share their new brand identity through templates, brand guidelines, and implementation strategies for city staff.

MARKETING | BRAND IMPLEMENTATION | SOCIAL MEDIA | GRAPHIC DESIGN

 
 
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"[The marketing plan] has provided the Town the foundation it needs to utilize marketing funds in the best ways possible to help achieve the goal of building an identity for the Town of Avon as the place to live, work and play."

Preston Neill, Executive Assistant to the Town Manager

 
 
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Since the marketing plan, Avon has:

 

Integrated the new brand and marketing plan throughout all communication efforts

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Hired a full-time Communications Director who references the Strategic Marketing Plan regularly and creates initiatives based on Slate recommendations

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Updated transit and park signage to match new brand elements