Sometimes, Over Communication is Key

Nothing can be more frustrating than hearing during the final hour that your residents are upset about a development proposal, a master plan, or any other long-project, especially when you have spent considerable time trying to reach and engage them. Unfortunately, in today’s world, there are more segmented groups than ever. Doing everything you can to reach these groups and get their input is key.

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Ashley LauwereinsComment
Finding the Perfect Fit with Tourism Marketing

If you’re used to just communicating with residents, tourism marketing can seem like a whole new world. True, it can be a large endeavor to take on, but this type of marketing can be easier when you find a campaign that’s just right. That’s one that fits your community, resonates with the people you want to attract, and is something that your residents can get behind.

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Liz CassiComment
Raindrops on Roses and Whiskers on Kittens

Let’s face it, no matter how hard I may try, I’m not the Julie Andrews type. I can’t craft play clothes from old drapes and taking care of two children is plenty, thank you very much…That doesn’t stop me from sharing a few of may favorite things – the Slate version. Just be thankful I’m not singing this.

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Kim NewcomerComment
The Right Time To Cut Corners

It's time to cut back the long paragraphs and spreadsheets. We're talking making it easy for your audience to understand what truly impacts them through sharp graphic design. Whether you want residents to understand your community services or help staff with consistent communications, design can help get you there.

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Jess McHughComment
3 Ways To Improve City Communications

Graphic design is not a source of art. Rather, it is a way to communicate complex ideas to a specific audience in a way that matches your city’s tone. Graphic design is one great way to take city programs and services and make them applicable and interesting for your citizens.

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Ashley LauwereinsComment
The Secret to Crazy Successful Public Engagement Online

This guest article is from Angelica Wedell at the National Research Center.

They may be tweeting daily, streaming public meetings on YouTube and even publishing press releases on the official website blog. But with all this effort to meet constituents where they are already communicating, many local governments are asking why more residents aren’t engaged.

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