You know that feeling when you’re trying to communicate with your city and think to yourself, “this is a great service—a no-brainer—why does nobody care about this??” We know. And so does the Department of Local Affairs (DOLA). DOLA’s program, Colorado Main Streets was having difficulty communicating their benefits and value to potential Main Street communities. So here’s what we are doing about it . .
We all know that social media has changed how local governments communicate with their residents. We acknowledge you’ve got to deal with touchy subjects, appropriate responses, posting frequency, engaging content, all while posting striking pictures and edited videos.
We get it. In attempts to refresh your social media perspective, here are key digital communication tips for local govies reaching the public.
1. Start a New Hobby
- Try a new social media platform – set time aside to learn its tricks, trends and share your organization’s news with trackable hashtags.
- Experiment with short format videos – pick a topic or two and get outside! Shot with your phone, this is very low tech/high impact storytelling.