Sure, you’ve laid the groundwork for economic development in your City, Town or County. The incentives are there, the infrastructure is in place, but why aren’t businesses setting up shop? Here are 4 tips to make sure the best message gets in front of your future business owners.Read More
More and more municipalities are introducing public internet service and laying down fiber. How do you sell the service to a community that may already be intimidated by private internet providers?Read More
Whether you’re a digital guru or a staff member tapped for time, here are a few tips for anyone in charge of social media posting and creation.Read More
If you’re a communications professional working in the local government sector, you become adept at communicating complex initiatives to an audience who is both extremely busy and already bombarded by so much information, their attention span has waned to the point of near extinction…or exhaustion – am I right?
Now, imagine you have an important city or town initiative that your elected officials want to put before the voters. How do you develop content that is effective, concise, neutral and cuts through all the noise?Read More
This November, voters will be asked to consider a wide variety of issues including some very important on a local scale. Obviously, the best choice is to vote for what benefits your organization, but local governments have to be careful not to come off as biased when sharing ballot question information.
This is where an educational communications campaign can come into play. Although you can’t straight out tell people which way to vote, there are still ways to share information and simplify the ballot measure so residents can more easily make an educated decision.Read More
Nothing can be more frustrating than hearing during the final hour that your residents are upset about a development proposal, a master plan, or any other long-project, especially when you have spent considerable time trying to reach and engage them. Unfortunately, in today’s world, there are more segmented groups than ever. Doing everything you can to reach these groups and get their input is key.Read More
Find your peer to peer City and County Manager resources throught Manager Minutes.Read More
Understanding your audience and knowing the best approach to reaching them – and engaging with them – is a lot like Goldilocks’ quest for the perfect bowl of porridge.Read More