4 Tips to Step Up Your Social Media Game

Stepping Up Your Local Gov Social Media

Whether you’re a digital guru or a staff member tapped for time, here are a few tips for anyone in charge of social media posting and creation.

1| CREATE AN EDITORIAL CALENDAR

  • Create core themes for each month (we recommend choosing 3-5)

  • Example: resident news, town events, tourism, development updates

  • Using the core themes, create content for the entire upcoming month

  • Share this with your team to help them see the big picture of how social media communicates your organization's key messagesReference the previous years' editorial calendar to ensure consistency in communication style

2 | VISUALS SPEAK LOUDER THAN WORDS

  • Create a photo and video library based upon your core messages

  • Don't be afraid to use your mobile phone to take photos and videos worthy of social media (unless it's a flip phone!)

  • Upload photos to Flickr and videos to YouTube for easy post attachment or to make them readily available to your team

  • Identify a few champions in other departments to send you pictures and content of new happenings – you can't be everywhere at once to capture everything!

  • Create a social media policy and share with your team to know how to respond to negative comments, when to post, and who is posting, etc.

3 | PUMP IT UP

  • Create hashtags - they work(!) and can compliment current campaigns #ourcity2020 #seeitworks #localgovlife

  • Tag local businesses or other city social accounts for higher reach

  • Include call to actions or questions in your message to encourage engagement:What are your thoughts on the new recycling center?Sign up now for our monthly newsletterStop in tomorrow for free donuts!

  • Use live streaming content - over 80% of people prefer it

  • Boost your post (yes pay for it!) to get more exposure, especially if the greater community would benefit from learning more

  • Short and sweet video clips perform the best

  • Talk to your followers (comment, tag, message, like) to create casual, yet professional online relationships

4 | YOUR POSTS SHOULD SOUND LIKE IT'S COMING FROM A HUMAN

No bullet points for this step, we kinda figured you got this!


local government social media Slate
Rory SchaarComment