What Goes In To Marketing A Community?
1. Understand the product and value. Communicate the value.
2. Know your audience. Who is most likely to take advantage and engage in what you’re doing?
3. Understand how they like to be communicated with.
For example: Transit systems, who are their choice riders, where are they getting their news, what social media at they on?
4. Budget. You have to be thoughtful. This is where creativity and collaboration step up. Use local connections to get the word out while saving money on advertising.