Mental Health Challenges… It’s Time We Talked
Normalizing Mental Health Challenges and Getting the Word Out
Mental health issues continue to grow in our communities. More and more municipalities are developing innovative approaches to address the mental health needs of their communities. How do you talk about your organization’s support system when most residents prefer to sweep these problems under the rug? By normalizing mental health challenges through approachable messaging and branding.
To support their mental health initiative, community partners in Douglas County, CO established a program called the Community Response Team (CRT). A typical Community Response Team is made up of an emergency responder, law enforcement officer, mental health professional and a clinician that respond to mental health-related calls. As part of the implementation of this new team, the Teams wanted to properly convey to community members what set this program apart.
Douglas County wanted to disrupt the ‘revolving door’ system found in cases of mental health challenges, and streamline access to preventative care for individuals. They understood that the success of their program needed to go beyond just putting professionals with the right job titles in the same vehicle together - that instead, the success would come from the professionalism, compassion and follow-up of those responders. To properly integrate their program with their community, the CRT needed to share the core purpose and message through a new brand and proper positioning.
Slate Communications staff worked with project leaders in Douglas County, City of Arapahoe, City of Lone Tree and more to pinpoint their message and brand. After listening to these stakeholders, Slate created an approachable and friendly brand that encompassed and showcased their innovative, compassionate approach. This included a logo, key messaging, apparel design for the teams, and print resources for residents to keep.
The new brand has been introduced to the community, and CRT Team members look forward to expanding their services to more Douglas County residents in the coming year.