What goes in to marketing a community? Here are the key components.Read More
What is local government marketing? How is local government communications different than marketing?Read More
Interested in marketing your community as a destination? Marketing to visitors isn’t the same as marketing to residents and communicating with city, here’s why.Read More
You know that feeling when you’re trying to communicate with your city and think to yourself, “this is a great service—a no-brainer—why does nobody care about this??” We know. And so does the Department of Local Affairs (DOLA). DOLA’s program, Colorado Main Streets was having difficulty communicating their benefits and value to potential Main Street communities. So here’s what we are doing about it . .Read More
We all know that social media has changed how local governments communicate with their residents. We acknowledge you’ve got to deal with touchy subjects, appropriate responses, posting frequency, engaging content, all while posting striking pictures and edited videos.
We get it. In attempts to refresh your social media perspective, here are key digital communication tips for local govies reaching the public.Read More
he greatest source of new resources for any of our communities is not necessarily new revenue, but freeing up our own staff from programs that are less aligned with results, and re-allocating them to the the new programs we desire to launch, or the programs that need additional staffing.Read More
Every time we tackle a branding project I learn something new. Each brand is different, as is every community, but there are a few commonalities that hold true for every time.Read More
You know a good logo when you see one, but how are they really designed? Slate's Creative Director shed's light on how crafting a government logo is a process unique as the final design.Read More
Question: When launching a new public service, like a BUS SERVICE, where do I start?
Answer: I'll give you the short answer: outreach, design, logo, brand guidelines.Read More