How do you show your transit commuters you value their ridership? Hot coffee and breakfast burritos were just the beginning for Boulder’s inaugural Bus to Work Day event. To mark the occasion, we created the new event and branded it with the tagline “Ride, Relax, Repeat” as a way for the City of Boulder to say “thanks for choosing to bus to work.” This day-long event covered 10 bus stops across the City and featured giveaways, free food and beverages. Local businesses were also encouraged to participate by offering discounts to bus riders.
BRANDING | MARKETING | EVENT PLANNING | PARTNER COLLABORTAION | COMMUNITY & BUSINESS ENGAGEMENT
"What an awesome event and awesome teamwork! Such a great way to celebrate transit riders in Boulder and people were so appreciative! Great thanks for everyone’s hard work and can't wait until next year."
Kathleen Bracke, Go Boulder Manager at City of Boulder