North Colorado Loop Tour

3-Byways and a Heritage Area Loop

What they needed

  • Build awareness of and visitation to northern Colorado's scenic byways loop tour

  • A single effort that promoted both the region and the individual areas of the experience

What we did

  • Created a colorful, engaging brochure with a map highlighting key destinations, travel tips, and striking visuals to entice visitors

  • Developed four individual inserts that fit inside the general brochure, each providing more detail about a specific region of the byways loop tour

  • Built a responsive website with an interactive map

Check out the Tour online:

Honorable Mention, 2015

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