TBD
CITY OF CASTLE PINES, CO

 
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You know that feeling of getting all dressed up, but having no where to go?

The Town of Avon had a new town logo created, but needed a marketing plan to build their brand, boost community engagement, and market town services. Avon was able to confidently share their new brand through templates, brand guidelines, and prioritized implementation strategies for city staff.

MARKETING | BRAND IMPLEMENTATION | SOCIAL MEDIA | GRAPHIC DESIGN

 
 
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BEFORE

AFTER

 
 

"[The marketing plan] has provided the Town the foundation it needs to utilize marketing funds in the best ways possible to help achieve the goal of building an identity for the Town of Avon as the place to live, work and play."

Preston Neill, Executive Assistant to the Town Manager

 
 

Since the marketing plan, Avon has:

 

Integrated the new brand and marketing plan throughout all communication efforts

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Hired a full-time Communications Director who references the Strategic Marketing Plan regularly and creates initiatives based on Slate recommendations

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Updated transit and park signage to match new brand elements