The City of Castle Pines was seeking to increase transparency, improve public engagement, and easily provide residents with information. Slate currently serves as the City’s communications staff and works closely with elected officials, community partners and city employees to deliver a full range of communication services.
photography and videography
FULL SERVICE COMMUNICATIONS | GRAPHIC DESIGN | COMMUNITY ENGAGEMENT | WEBSITE | SOCIAL MEDIA MANAGEMENT | PHOTOGRAPHY | VIDEOGRAPHY | EVENTS
34,825 unique website visits
111,164 webpage views
45% open rate on e-newsletters and e-blasts sent
2,181 e-newsletter/e-blast subscribers
2,442 engagements on Facebook in 2016
Reached 91,768 people on Facebook in 2016
Increased communications support for staff, Council and the community
· Redesigned website to improve navigation
· Designed collateral for economic development
· Regular and timely communication with residents
· Implementation of annual reports to showcase applicable data through infographics
· Increase coordination with other community organizations
"Three years ago, City Council determined the city was not getting its message out or across to residents. Resident communications were sporadic and the message was inconsistent. After an exhaustive recruitment process I hired Slate Communications and their team as they clearly understood our issues and provided insights as how to best address those issues."