CITY REBRANDING
CITY OF ENGLEWOOD, CO

 
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Creating A New Perception

The City of Englewood recognized they needed an updated logo to dissolve misperceptions about their community and to appeal to a younger demographic moving in. City staff and residents knew they wanted to see their beloved 1970’s logo modernized to represent their innovative spirit, shift in demographics, and economic development the City had experienced over the past 40 years. Slate worked closely with Englewood staff, a Branding Committee, and residents to collect input on the new logo design. This feedback, gathered throughout the branding process, was used to direct the logo design. Design elements were created to reflect Englewood’s future, unique city characteristics, and economic development.

BRANDING | COMMUNITY ENGAGEMENT | MARKETING MATERIALS | IMPLEMENTATION

 
 

"As one of Denver’s older suburbs, Englewood has the longevity to tell its own stories and cement its place as an enduring community in the metro area. But that history, which dates back to its incorporation in 1903, also means the city risks getting stuck in its past."

The Denver Post

 
 
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Results

Unanimous leadership approval of the new logo design  

Designed a new logo and brand elements

Created a comprehensive brand platform

Developed new marketing materials and templates

Generated community buy-in for the new brand

 
 
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BEFORE

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AFTER