SUPD-1.jpg
HMP-5.jpg
HMP-27.jpg
SUPD-4.jpg
Dino Finals Digital-6.jpg
HMP-1.jpg
Dino Finals Digital-3.jpg
HMP-4.jpg

SHORT VIDEO CLIPS


RESIDENT INTERVIEW


ONLINE REVIEW WINDOW DECAL

2017-08-02-Fruita-Decal---uprinting.jpg
sticker-mockup.jpg

Quick Analytics

GoFruita.com

  • Webpage views and web sessions similar to last year
  • Top pages correspond with top level pages in navigation
  • Average session duration: 1 minute, 51 seconds
  • Referrals from organic search
    • July 2016: 59% of referrals were from organic search
    • July 2017: 67% of referrals were from organic search

Facebook

  • Posting 3 times a week
  • Steady increase in followers
  • About 50% of posts reach 2000 people or more

Instagram

  • Posting 2 times a week
  • 10% increase in followers since June
  • 80% of posts reach 550 people or more
 

Go Fruita Website Visitors

Website Visitor Location (%)

 

September Plans

Outreach & Incentives

Up to $2000 to spend on blogger incentives - Offering 2 nights lodging and some food covered

  • Just a Colorado Gal - In-state travel, 20K followers
  • Mile High Mamas - Colorado family blog, 10K followers
  • Anton Krupicka - Trail running/hiking, 104K followers

Up to $3000 to spend on Meet-Up group incentives

  • SUP Colorado - 1500 members
  • Let's Explore Colorado - 8000 members
  • Trails & Ales - 8000 members
  • Colorado Camping, Hiking & Adventurers - 3000 members

Like a Local Brochure - in hand end of Sept.

Colorado Tourism

  • Sponsored spot in an in-state email blast going out Sept. 21, lead back to gofruita.com
  • Continue pushing for an Instagram takeover
  • Sample itineraries to be added to their Colorado Field Guide
  • Make updates to www.colorado.com/cities-and-towns/fruita 

Recreation Guide ads in Winter/Spring edition for:

  • Fort Collins
  • Highlands Ranch
  • Lafayette
  • Evergreen
  • Parker
  • Total reach: 135,000