BRANDING & MARKETING P3: PARTNERING FOR PARKER'S PROGRESS
Modernizing Urban Renewal
After facing community resistance about urban renewal development projects, the Parker Authority for Reinvestment (PAR) decided to start fresh in a new direction. PAR needed a new image that supported their mission and they wanted ongoing communication outreach that fostered community trust. Their existing name did not capture the value of their community services and residents did not understand how PAR improved the Town. Slate helped PAR evolve into P3, Partnering for Parker’s Progress, which now focuses on improving external communications through a new image.
WEBSITE DESIGN | NAME & LOGO | ONGOING COMMUNICATIONS | ECONOMIC DEVELOPMENT