COMMUNICATIONS & GRAPHIC DESIGN
LARIMER COUNTY, CO

 
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A 360 Impact

Larimer County became aware that their internal communications and outward image needed to improve after a community survey revealed that citizens weren’t aware of their services or programs. To advance their residents' awareness, Larimer County started three projects with the help of Slate:

1. Design a new website to improve user experience

2. Streamline internal communications for better public information

3. Refresh current brand elements to be more versatile and appealing

 
 
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1. County Website

Redesigned homepage and internal pages
Integrated custom design elements and infographics
Optimized user experience to access County services
Worked with County team to merge and update content

 
 
 
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2. Internal Communications

Conducted County brand and communications research, employee interviews, and peer agency interviews
Developed communications strategies and core messages for external communications
Created an internal County events calendar
Designed a communications matrix to show how to communicate properly per audience, programs, services and events

3. Brand Refresh

Revised a complicated and outdated logo
Developed a new, lively color palette and fonts
Created brand standards for internal staff
Designed dozens of templates