One in Five Communications/Brand
To provide the One in Five communications with a brand that encompasses the direction of the Mental Health Initiative organization. The brand must appeal to family and friends who may know of someone that may be suffering from a mental health disorder.
The brand must be friendly and approachable to show families and friends that there is a warm voice on the other end of the line. They should be comfortable knowing this is more common than they think, and the brand should have a sense of this community of like-minded people ready to help. There are three options and below is a representation of how the brand could be applied to visual collateral.