MARKETING SERVICES

TRANSFORT PUBLIC TRANSPORTATION

 
Transfort-Banner-Photo.jpg
 

Connecting a Community

Transfort was looking to increase ridership through brand awareness to promote system-wide services and the new MAX bus rapid transit (BRT) system. Slate worked closely with Transfort staff to create engaging campaigns that targeted choice riders in the Fort Collins area. From large, ongoing campaigns, to smaller promotions, Slate was able to help increase overall ridership by 25% and grow MAX ridership by 120% in the first three years of operation.

PUBLIC OUTREACH | BRANDING | MARKETING | WEB DESIGN | PHOTOGRAPHY | VIDEOGRAPHY | EVENTS

 
 
 
transfort_logos.png
Transfort_colorsai.png
 
ipad-iphone.png
Transfort-Site.png
Bus_maps.png

Results
· Increased system-wide ridership · Strengthened connections to local businesses
· Gold Award for RideTransfort.com, Marcom Awards 2014 · Increased brand awareness
· First place award for marketing campaign to increase ridership, FLEX Boulder to Fort Collins, APTA February 2017

 
 
 
 
MAX-profile-composite-min.png
 
avon-logo.png
While they are highly creative and help our transit system with thoughtfully planned out marketing campaigns, they are also pragmatic and have a keen understanding of our need to be fiscally responsible with tax payer funding.
— Timothy Wilder, Transfort Service Develop Manager
transfort-blue2.jpg