MARKETING SERVICES TRANSFORT PUBLIC TRANSPORTATION
Connecting a Community
Transfort was looking to increase ridership through brand awareness to promote system-wide services and the new MAX bus rapid transit (BRT) system. Slate worked closely with Transfort staff to create engaging campaigns that targeted choice riders in the Fort Collins area. From large, ongoing campaigns, to smaller promotions, Slate was able to help increase overall ridership by 25% and grow MAX ridership by 120% in the first three years of operation.
PUBLIC OUTREACH | BRANDING | MARKETING | WEB DESIGN | PHOTOGRAPHY | VIDEOGRAPHY | EVENTS
Results ■ Increased system-wide ridership ■ Strengthened connections to local businesses
■ Gold Award for RideTransfort.com, Marcom Awards 2014
■ Increased brand awareness
■ First place award for marketing campaign to increase ridership, FLEX Boulder to Fort Collins, APTA February 2017