What they needed

  • Unified brand development
  • Transfort/MAX integrated marketing strategies
  • MAX launch campaign
  • Public relations and community education for the new bus service

 What we did

  • Stakeholder and public engagement for brand development
  • Created dozens of individual marketing plans for their different service needs
  • Developed and implemented MAX opening day promotions, events, videos, photography, activities and media relations
  • Provided specific tactics to raise awareness of the service and its significance to the community through numerous events, new website, print materials and campaigns

Gold Award, 2014