What makes your community stand out? In a world of slow-motion downtown shots and buzzword-heavy campaigns, authenticity still wins. In this post, we break down what community marketing really means, and why it’s the key to connecting with residents, visitors, and business owners alike. From Friday night lights to local pints, it’s time to give your community the starring role it deserves.

Over a third of people still lack trust in their local government. With misinformation on social media and fiery public meetings on the rise, that skepticism is hard to shake. Even more worrying? Local government employees say this environment is making it harder to communicate clearly with residents. When trust breaks down, even the best messages can fall flat.

Marketing your community as "A great place to live, work, and play" just isn't cutting it anymore. Check out our newest Local Government Insights blog to learn why economic development branding is important and how the right messaging can help your community stand out to developers and site selectors.

What’s more difficult than communicating a crisis? Communicating a crisis that evolves every day. After making it through our initial response, I (it’s Kim, by the way) have taken a moment to reflect on our response and prepare for future steps to come.